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Rotherham United have agreed a new partnership with PFIKS who will be the club’s new Official Digital Partner.
Rotherham United’s Chairman, Tony Stewart and Commercial Director, Steve Coakley were understandably delighted to join forces with a highly respected company in the Digital Services field.
"Deciding how to look to try and maximise today’s digital opportunities can be complex, sometimes overwhelming, but refusing to embrace the opportunities the digital world has to offer is now no longer an option for any modern day business,” commented Tony.
“The underlying potential of recent digital developments has prompted us to take a closer look at the future transformation of the football business in the digital age and to help us undertake that journey I am pleased to announce that PFIKS have now been appointed the Club's Official Digital Partner." added Steve.
Paul Thompson, CEO of PFIKS added:
"We're delighted to be Rotherham United Football Clubs’ Digital Partner. The strongest drivers of change in today’s football landscape are the rapidly evolving expectations and behaviours of football fans. Those clubs who can keep pace are winning the battle for engagement, loyalty and relevance. We hope to be able to help the Club by ensuring its digital strategy aligns to its business goals and to the needs of its supporters
PFIKS are experts in the design and development of innovative digital solutions. PFIKS help their clients exploit digital technologies to both create new sources of value for customers and increase their operational agility in service of customers.