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Liferay Digital Experience Platform
Liferay DXP: A Platform that Brings Everything Together
Liferay Digital Experience Platform is software to create, manage and deliver end-to-end customer experiences consistently across every touchpoint. Liferay DXP brings together customer data from disparate systems across the enterprise to support the entire customer relationship (e.g., across a public website, native mobile app, customer support portal, Customer Relationship Management system). Companies can have a full view of the customer and at the same time deliver experiences tailored for that individual into any channel.
Liferay DXP helps companies foster collaboration between the business units that face the customers, including sales, marketing, support and customer advocacy, in order to serve the customer with one consistent brand experience. Working from shared customer data across their systems, employees can provide e ective service, giving customers the content and information they need in the moment.
In addition, Liferay DXP provides a means for a company’s entire ecosystem to work together. Partners and sales teams can, for example, share a single view of the customer and access important information, such as the number of support tickets led.
CONNECTED DIGITAL EXPERIENCES
Liferay DXP allows you to create native mobile apps, mobile sites, modern websites, landing pages and more while maintaining consistency in branding and experience across all touchpoints. Customer data will persist across interactions allowing,
for example, a customer to begin lling out a form on a computer and complete it later on a smartphone.
ARCHITECTURE FOR DIGITAL READINESS
IT teams can deliver business-ready solutions quickly with Liferay’s exible and modular architecture, taking advantage of reusable microservices and integration with existing applications to adapt to new digital technologies and shi s in strategy. Save costs through the reuse of content, customer data, components and services across systems. Simpli ed integration across backend systems unites business units and processes so that companies can support the full spectrum of the customer’s experience.
Set up highly targeted marketing campaigns and track whether they’re successful. Personalize content by segmenting audiences with rules for who should see what and when in context of the device or channel, and view the results in a single dashboard. For example, create targeted o ers or display useful articles and then along with the budget and spend for each campaign.
SINGLE VIEW OF THE CUSTOMER
Have more informed and contextual conversations with your customers. Liferay DXP creates a single customer pro le aggregated from all interactions with the business. A full customer view helps you track each customer relationship and gives your employees access to key information such as recent activities, which content they’re engaging with most, customer history, and opportunities for cross-selling and up-selling.
Learn how your audience is engaging with your business through data such as video content views, tra ic sources, click-throughs on targeted content and recent touches. Liferay DXP delivers the core engagement metrics you need to analyze the effectiveness of your marketing campaigns and make critical, data-driven business decisions.